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Pinarello was founded in 1953 with the aim of building quality, hand-made Italian bicycles close to home in Treviso. In 1975, the Giro d’Italia was won by Fausto Bertoglio using a Pinarello bike, turning the wheel that would lead Pinarello into the brand it is today, a brand ridden by the likes of Chris Froome in all of his Yellow Jersey victories.

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